Case studies: what the work changed

In short: across interior design, real estate, retail, smart homes, pharmacy and entertainment, CEMA’s content has helped clients charge more, win better enquiries and build audiences in the millions. An interior designer went from chasing clients to being booked two years ahead. A carpet brand saw 33% higher pricing acceptance and opened two new branches. A comedy channel we built passed 20 million views in under 60 days.

DecorooPoint CarpetBW Real EstateSedraNahdi PharmacyEntertain TrainLaLigaPersonal brands

Decoroo: from chasing clients to booked two years ahead

Decoroo is an interior design studio led by Eng. Rasha Fikry. We started with YouTube design tips. As projects piled up and time got scarce, we changed the format to reality-show episodes that follow completed projects, then added short-form tips for social media. The content repositioned the studio: clients arrived already convinced, and the studio became booked up to two years in advance.

Service: interior design photography and film and content creation.

Point Carpet: premium content, premium prices

Point Carpet sells luxury carpets. We made the brand film “Luxury Redefined” and content that shows the product the way a premium buyer wants to see it: texture, craft and setting. The aim was to raise how much the brand is worth in the buyer’s eyes.

Watch: Luxury Redefined. Service: ads and commercials.

BW Real Estate: listings buyers don’t scroll past

For BW Real Estate we replaced standard property walkthroughs with story-driven films and reels, including “A Day in the Life of a Broker” and cinematic showcases of luxury villas, published on Bayut, Instagram and the company’s website.

Service: real estate videography in Dubai.

Sedra Smart Solutions: making an invisible product obvious

Smart-home systems are hard to sell on camera because the value is invisible. We made an Arabic film for Sedra that shows the benefit in seconds and positions the brand at the premium end of its market.

Watch: Sedra smart-home film. Read: Arabic or English? Choosing the language of your content.

Nahdi Pharmacy: faster from concept to camera

For Nahdi we developed three campaign scripts with a structured scripting process, so ideas reached production sooner and the message stayed clear for the audience.

Entertain Train: 20 million views in under 60 days

Entertain Train is a comedy channel created by our own team in our studio, to prove the system we sell to clients. Its show Connect 4 is ours from idea to edit.

Watch: Connect 4, season one. Service: podcast and show production.

LaLiga: El Clásico in the Egyptian desert

LaLiga planted 17 El Clásico flags in unexpected places around the world. We filmed the Egyptian stop in the White and Black Desert for the global campaign “El Clásico takes over the world”.

The team was incredibly flexible, fast moving, and creative in their approach to our project. Everything was seamless.

Lucy Hartwell, Director of Partnership Marketing, RSG · LaLiga North America

Watch: El Clásico takes over the world.

Personal brands: lawyers, athletes and educators

• Mostafa Abozed, lawyer: we started the account from scratch. The second video passed 890,000 views within a week, and the first four videos passed 1.6 million views in total.
• Ziyad Almaayouf, professional boxer: we turned long podcast episodes into short reels that reached more than 7 million views.
• Mai El Shawatfy, beauty advisor: strategy, filming and a personal studio, then her online course, website and the sales set-up behind it.

Results are as reported in CEMA’s 2026 company profile. Other clients include UNICEF, beIN SPORTS, CAF, the UAE FA, Bridgestone, MBC Action, Mamo and the Embassy of Spain.