Ads · Commercials · Brand Films · Dubai · Abu Dhabi

Cinematic ads that don’t feel like ads.

Premium ad production built to stop the scroll, earn the click, and move stock. No agency markup. No outsourced edits.

2500+ Videos shipped 255+ Brands served 14+ Years
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Ad Production & Commercial Video in Dubai and Abu Dhabi

Production that earns the room.

Big-agency craft · Studio agility · No middlemen
2500+
Videos delivered
255+
Brands served
14+
Years building craft
99%
Recommend us
The short answer

What does a Dubai ad production include?

CEMA Media Productions is a Dubai ad production studio that plans, shoots, and finishes commercials, social ads, and brand films in-house. One team handles the strategy session, concept, script, casting, locations, the shoot, editing, colour grading, sound design, and delivery in every format. Short-form reels start at AED 4,000, commercial spots at AED 7,000, and full campaigns run AED 35,000 to 120,000+.

Since 2012 our founder and team have delivered 2,500+ videos for 255+ brands, including LaLiga, Bridgestone, and MBC Action. When a shoot isn’t the right fit, we also make realistic AI ads from AED 3,000.

Last updated: 29 September 2026

What we make
TV commercials, social ads and reels, brand films, product films, and commercial photography
Crew
In-house direction, camera, lighting, editing, colour, sound and indoor drone. Outdoor aerials fly with licensed drone partners
Process
Brief and strategy, concept and storyboard, shoot, then edit, colour, sound, and delivery with two feedback rounds
Timeline
2 to 3 weeks for a short-form ad · 4 to 8 weeks for a full TV commercial
Price
Reels from AED 4,000 · spots from AED 7,000 · campaigns AED 35,000 to 120,000+
Formats
TVC, 9:16 vertical, 1:1, 16:9, pre-roll, and OOH stills from one shoot
Languages
Arabic and English, natively
Where
Dubai, Abu Dhabi, the UAE, Saudi Arabia, and the GCC

Every kind of spot.

Brand films, commercials, product videos, and short-form reels — produced under one creative direction so every cut feels like part of the same campaign, not a stitched-together effort.
01

Brand Films

Long-form storytelling for hero campaigns, corporate identity, and signature moments. Cinematic, deliberate, made to last.

HeroCorporateNarrative
02

Commercial Ads

TV spots, digital commercials, and multi-channel campaign delivery — built for paid placement and high recall.

TVCPre-rollOOH
03

Product Films

Cinematic product video for e-commerce, launches, and advertising. Studio-controlled lighting, macro detail, motion that sells.

E-comMacroLaunch
04

Short-form Reels

Vertical reels for Instagram, TikTok, and YouTube Shorts. Designed to grab attention in the first 1.5 seconds.

9:16HooksMulti-platform
Curious about scope? See our packages No templated rate card.
No shoot? No problem. Explore our realistic AI ads Nano Banana Pro · Seedance 2.5

Selected campaigns.

A mix of international rights-holders, regional consumer brands, and founder-led product companies — each delivered with the same in-house creative direction.
Point Carpet Luxury Redefined — editorial commercial still Point Carpet Luxury Redefined · Commercial still

Smart living, captured.

Our luxury smart-home film for Sedra — proof that a product story can feel as cinematic as a brand film, when strategy and craft sit in the same room.
Sedra · Smart Home Luxury Ad Product film · Luxury lifestyle · Dubai

Short-form that moves stock.

Vertical ads engineered to hook in the first 1.5 seconds, hold for the next ten, and drive a measurable action. Built for Instagram, TikTok, and YouTube Shorts at scale.
Point Carpet · Luxury Redefined
Mojo Grind · Cinematic ad
Lifestyle · Mazen Atef

Commercial photography that sells.

Editorial-grade stills across automotive, pharma, fashion, fitness, and lifestyle — produced alongside the video. Same crew, same lighting, same direction. One shoot, every asset your campaign needs.
Auto · Pharma · Fashion · Fitness · Lifestyle Photography + film, shot together
Like the work? Brief us on your campaign One in-house crew. No agency layers.
Featured campaign · Case study

How CEMA helped La Liga take El Clasico to the desert.

The team was incredibly flexible, fast moving, and creative in their approach to our project. Everything was seamless.

— Lucy Hartwell · Director of Partnership Marketing · RSG · LaLiga North America
Client
Relevent Sports Group · La Liga
Location
Black & White Desert, Egypt
Deliverables
Brand film · Social cuts
Trusted by the brands
What clients say

The proof is in the partners.

“

The team was incredibly flexible, fast moving, and creative. Everything was seamless.

Lucy Hartwell
Director of Partnership Marketing · RSG · LaLiga North America
“

Working with CEMA on our Protos video campaign was an outstanding experience. The team was professional, efficient — we shot three videos in just two hours.

Seif Alba
Founder · Protos
“

The footage came out great, and we were really pleased with the final product. Mohamed and the crew helped coordinate the shoot on a short timeline.

Maura Gladys
Director · Relevent Sports Group
“

The team is passionate, eager to do a great project, really well equipped. They have really good mood and intentions.

Juan Fuentes Fernandez
Delegate · La Liga in Egypt
“

These people are extremely professional, always full of ideas, and will take any business to another level. The best in the UAE.

Miki
Founder · Realfit
Mohamed Hesham, founder of CEMA Media Productions
Directed by

Every CEMA ad is directed in-house, from the first strategy call to the final mix.

Mohamed Hesham

Founder · CEMA Media Productions · LinkedIn ↗

Filmmaker and photographer who started his first production company, Vision Films, in 2012 and founded CEMA in 2018. He has produced commercials, brand films, and content for 255+ brands across the UAE and Egypt, including LaLiga, Bridgestone, and MBC Action.

How a CEMA ad gets made

Four steps from brief to broadcast.

01Brief & Strategy

What does the ad need to do.

Strategy call to align on the business outcome, audience, channels, and creative anchor. We leave with a clear positioning brief, not just deliverables.

02Concept & Storyboard

The creative anchor on paper.

Concept, treatment, script, storyboard — and a shot list mapped to every delivery format. Approved before a camera moves.

03Production

Shoot day, in house.

One in-house crew: camera, lighting, talent direction, location lead. Outdoor drone shots fly with our licensed aerial partners. You’re on set or you’re on Zoom — your call.

04Edit · Color · Deliver

Cut, graded, delivered.

Editorial, color grade, sound design, and final delivery in every format — TVC, vertical social, square, pre-roll, OOH stills. Two rounds of feedback included.

Four steps. One in-house crew. Send your campaign brief No agency markup.
Frequently asked

Before you brief us.

Pricing scales with format and scope. Short-form reels start at AED 4,000 for a focused, single-deliverable shoot — the entry point for brands testing CEMA before a larger campaign. Single-asset commercial spots with talent, locations, and full post-production start at AED 7,000. Multi-asset campaign systems (TVC + social cuts + product films + stills) typically run AED 35,000 – 120,000+ depending on talent, locations, and scope. CEMA shares specific numbers in a tailored packages book — request it via the form with your brief.
Single short-form ads: 2–3 weeks from brief to final cut. Full TV commercials with talent and multiple locations: 4–8 weeks including pre-production, shoot day(s), and post. Rush turnaround is available for time-sensitive launches — just flag it in your brief.
Both work. We can take a ready brief and execute production, or we can develop the concept end-to-end — strategy, script, storyboard, talent direction. Most premium brands choose the integrated path because it removes the agency handoff and protects creative intent through to the final cut.
Yes — and we recommend it. We shoot once with multi-format capture (cinema, vertical, square) and deliver every cut needed across channels. This typically reduces total cost by 30–50% versus shooting platform-specific assets separately.
CEMA is a production studio, not a media-buying agency. We deliver finished assets in every format and codec your media partner needs. We can recommend trusted UAE media partners for buying and placement if you don’t already have one.
Standard packages include perpetual, worldwide rights for the brand’s own channels (web, social, paid social). TV broadcast rights, OOH usage, and paid YouTube TrueView placements are scoped per campaign. Talent and music licensing terms are documented transparently in the proposal.
Yes. We produce bilingual ads as standard for UAE brands — Arabic and English voice-over, subtitles, and on-screen typography. Native Arabic creative supervision is included for the brands that need it.
Shoot live action when you need real people, a real location, or your actual product in use on camera, such as a TV commercial or a flagship brand film. Choose AI when you need many versions fast, scenes that are impossible or too costly to film, or a smaller budget: CEMA’s realistic AI video ads start from AED 3,000. Many brands mix both: a live-action hero film plus AI cut-downs and seasonal versions.
Brief us in 60 seconds

Tell us about your ad.

Answer a few questions and your brief opens in WhatsApp or email, ready to send. We reply with ideas and a tailored quote.

Nothing is stored on this page. Your brief goes straight to our WhatsApp or info@cema.ae.

Further reading

Guides from our team.

AI ads vs traditional ad production in Dubai: cost and timeline · How much does a commercial cost in Dubai? (2026 price guide) · Are AI ads allowed on Meta, TikTok and Google in the UAE? · All insights →

Ready to brief us

Let’s make something worth watching.

Four ways to start · pick the one that fits today.

Get the packages book Free PDF · arrives via email Book a 15-min call Pick a slot · no pressure Chat on WhatsApp Reply within 2 hours Send a project brief For detailed scope
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