Ad Production & Commercial Video — Dubai & Abu Dhabi · CEMA Media Productions
Ads · Commercials · Brand Films · Dubai · Abu Dhabi

Cinematic ads that don’t feel like ads.

Premium ad production built to stop the scroll, earn the click, and move stock. No agency markup. No outsourced edits.

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Ad Production & Commercial Video in Dubai and Abu Dhabi

Production that earns the room.

Big-agency craft · Studio agility · No middlemen
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Every kind of spot.

Brand films, commercials, product videos, and short-form reels — produced under one creative direction so every cut feels like part of the same campaign, not a stitched-together effort.
01

Brand Films

Long-form storytelling for hero campaigns, corporate identity, and signature moments. Cinematic, deliberate, made to last.

HeroCorporateNarrative
02

Commercial Ads

TV spots, digital commercials, and multi-channel campaign delivery — built for paid placement and high recall.

TVCPre-rollOOH
03

Product Films

Cinematic product video for e-commerce, launches, and advertising. Studio-controlled lighting, macro detail, motion that sells.

E-comMacroLaunch
04

Short-form Reels

Vertical reels for Instagram, TikTok, and YouTube Shorts. Designed to grab attention in the first 1.5 seconds.

9:16HooksMulti-platform
Curious about scope? See our packages No templated rate card.

Selected campaigns.

A mix of international rights-holders, regional consumer brands, and founder-led product companies — each delivered with the same in-house creative direction.
Point Carpet Luxury Redefined — editorial commercial still Point Carpet Luxury Redefined · Commercial still

Smart living, captured.

Our luxury smart-home film for Sedra — proof that a product story can feel as cinematic as a brand film, when strategy and craft sit in the same room.
Sedra · Smart Home Luxury Ad Product film · Luxury lifestyle · Dubai

Short-form that moves stock.

Vertical ads engineered to hook in the first 1.5 seconds, hold for the next ten, and drive a measurable action. Built for Instagram, TikTok, and YouTube Shorts at scale.
Point Carpet · Luxury Redefined
Mojo Grind · Cinematic ad
Lifestyle · Mazen Atef

Commercial photography that sells.

Editorial-grade stills across automotive, pharma, fashion, fitness, and lifestyle — produced alongside the video. Same crew, same lighting, same direction. One shoot, every asset your campaign needs.
Auto · Pharma · Fashion · Fitness · Lifestyle Photography + film, shot together
Like the work? Brief us on your campaign One in-house crew. No outsourcing.
Featured campaign · Case study

How CEMA helped La Liga take El Clasico to the desert.

The team was incredibly flexible, fast moving, and creative in their approach to our project. Everything was seamless.

— Lucy Hartwell · Director of Partnership Marketing · RSG · LaLiga North America
Client
Relevent Sports Group · La Liga
Location
Black & White Desert, Egypt
Deliverables
Brand film · Social cuts
Trusted by the brands
What clients say

The proof is in the partners.

The team was incredibly flexible, fast moving, and creative. Everything was seamless.

Lucy Hartwell
Director of Partnership Marketing · RSG · LaLiga North America

Working with CEMA on our Protos video campaign was an outstanding experience. The team was professional, efficient — we shot three videos in just two hours.

Seif Alba
Founder · Protos

The footage came out great, and we were really pleased with the final product. Mohamed and the crew helped coordinate the shoot on a short timeline.

Maura Gladys
Director · Relevent Sports Group

The team is passionate, eager to do a great project, really well equipped. They have really good mood and intentions.

Juan Fuentes Fernandez
Delegate · La Liga in Egypt

These people are extremely professional, always full of ideas, and will take any business to another level. The best in the UAE.

Miki
Founder · Realfit
How a CEMA ad gets made

Four steps from brief to broadcast.

01Brief & Strategy

What does the ad need to do.

Strategy call to align on the business outcome, audience, channels, and creative anchor. We leave with a clear positioning brief, not just deliverables.

02Concept & Storyboard

The creative anchor on paper.

Concept, treatment, script, storyboard — and a shot list mapped to every delivery format. Approved before a camera moves.

03Production

Shoot day, in house.

One in-house crew: camera, drone, lighting, talent direction, location lead. No outsourced sub-vendors. You’re on set or you’re on Zoom — your call.

04Edit · Color · Deliver

Cut, graded, delivered.

Editorial, color grade, sound design, and final delivery in every format — TVC, vertical social, square, pre-roll, OOH stills. Two rounds of feedback included.

Four steps. One in-house crew. Send your campaign brief No agency markup.
Frequently asked

Before you brief us.

Pricing scales with format and scope. Short-form reels start at AED 4,000 for a focused, single-deliverable shoot — the entry point for brands testing CEMA before a larger campaign. Single-asset commercial spots with talent, locations, and full post-production start at AED 15,000. Multi-asset campaign systems (TVC + social cuts + product films + stills) typically run AED 35,000 – 120,000+ depending on talent, locations, and scope. CEMA shares specific numbers in a tailored packages book — request it via the form with your brief.
Single short-form ads: 2–3 weeks from brief to final cut. Full TV commercials with talent and multiple locations: 4–8 weeks including pre-production, shoot day(s), and post. Rush turnaround is available for time-sensitive launches — just flag it in your brief.
Both work. We can take a ready brief and execute production, or we can develop the concept end-to-end — strategy, script, storyboard, talent direction. Most premium brands choose the integrated path because it removes the agency handoff and protects creative intent through to the final cut.
Yes — and we recommend it. We shoot once with multi-format capture (cinema, vertical, square) and deliver every cut needed across channels. This typically reduces total cost by 30–50% versus shooting platform-specific assets separately.
CEMA is a production studio, not a media-buying agency. We deliver finished assets in every format and codec your media partner needs. We can recommend trusted UAE media partners for buying and placement if you don’t already have one.
Standard packages include perpetual, worldwide rights for the brand’s own channels (web, social, paid social). TV broadcast rights, OOH usage, and paid YouTube TrueView placements are scoped per campaign. Talent and music licensing terms are documented transparently in the proposal.
Yes. We produce bilingual ads as standard for UAE brands — Arabic and English voice-over, subtitles, and on-screen typography. Native Arabic creative supervision is included for the brands that need it.
Ready to brief us

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